LetItPlay — аudiо layer of Thе Intеrnеt

The Crisis of Visual Perception
Visual perception is exhausted! Youtube and TV, books and blogs, facebook and video games have overtaxed our sight. And yet content grows more larger and better and we do not have the time to appreciate it

Good old audio
The majority of content can be heard rather than seen without any information loss: news, blogs, books, articles, etc. On average people have 3 hours per day for audio. How about you? Let’s say you are driving and ask LetItPlay "Give me a 30-minute digest of the latest news" or "Suggest movies playing this weekend". LetItplay then compiles a 30-minute playlist based on your request and personal preferences. And your time spent driving is never wasted time.

Yet audio content is scarce
Less than 1% of information is available as audio: podcasts, audioguides and audiobooks. While the remaining 99% of the Internet is silent: news, blogs, books, articles, etc. Siri has been around for years yet she has so little to say since audio content is so rare. To make audio content truly ubiquitous we need an ecosystem which will provide hassle-free and affordable audio production and distribution. Blockchain LetItPlay will solve this problem with the help of the attention economy.

LetItPlay Ecosystem
LetItPlay is not merely a blockchain but an ecosystem in the first place. This ecosystem consists of several actors each of which pursues its own interests and benefits from interacting with each other. Within the LetItPlay ecosystem, there are six key actors: Consumers, Content Providers, Distributors, Service Providers, DAO, and Agents. All together they form a Community of the LetItPlay ecosystem.

Community
The Consumers and Content Providers are the cornerstones of the community within the LetItPlay ecosystem. At the early stages of the ecosystem development, the main goal is to ensure steady growth of participants number in these two segments. As the number of Content Providers grows, we will engage more Service Provides to cope with the demand of Content Providers for audio content production. As soon as the main product matures, we may face a number of scaling issues arising from the growing amount of content or colliding interests of the ecosystem participants or requirements for additional functionality. These issues will be addressed using a community self-regulatory mechanism based on a DAO (a decentralized autonomous organization). Delegates elected by the community will make decisions on how to overcome arising growth problems, manage the development of the platform, ecosystem, and blockchain, and also maintain internal balance. DAO will be able to grant to individual users the rights of Agent to execute adopted decisions on the ecosystem development.

Consumers
Content Consumers are regular people that today watch TV or YouTube, read news on online portals, follow their favorite bloggers in social media. In the near future, as visual content grows increasingly excessive, practically all people will run out of time for consuming it. At the same time, with the development of voice-activated assistants and wearable devices, it becomes possible to consume a bulk of content in an audio form whenever it is convenient for the user, for example, while driving or doing household chores. Based on needs and ways of content consumption, Content Consumers can be segmented into the following main groups:

Young people
Life of young people is full of experiences and fun. There is always a desire to get more time to try everything, and have enough time for self-development and study that often fall victim to chronic lack of time. Young people represent the most active audience that consumes a massive amount of content. Young people are good at consuming information from multiple sources in parallel. In their daily schedules, they have plenty of time for audio. Younger generation is apt to listen to news of favorite bloggers, lifehacks, and lectures while doing household chores, in the gym, during cosmetic procedures, in public transport or while playing video games. Every student’s dream is to learn while playing games! They can learn some types of educational content on the way to institution or even while playing computer games.

Family people
Family people have almost no time for personal development. Their life is crowded with numerous necessary, but routine activities such as driving, shopping, household chores, and childcare. Even at work, many duties are often mechanical and do not require to stay fully focused. Hence, this time may be used for listening to audio. Audio content will help transform these routines into personal development.